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Purpose-Driven Marketing

Does Rick Warren really need another outreach?

AS PREPARATIONS are underway for the release of the Starbucks Coffee cup featuring a quote from “Purpose Driven” author Rick Warren in late April, the Purpose Driven Ministries has launched a new online “coffeehouse” community – the Purpose Driven Café.
The online Purpose Driven Café was launched to provide more information to someone who sees the quote and is interested in finding out more about Rick Warren and the Purpose Driven Life book. It is housed on the Purpose Driven Life Web site at and also offers features oriented toward common questions about Christianity.

Forgive me for thinking that this is more about selling more books for Warren than about sharing the gospel of Jesus Christ. Life isn’t about “purpose”, first and foremost; for Christians, it’s about sin and salvation–concepts that get low priority in Warren’s theology.

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