My “seemer” (as in, “Something doesn’t seem right about this”) is apparently right again — this time, about the flood of pink at NFL games this month:
It is Breast Cancer Awareness month, and the NFL is doing its part to support the cause as the league has become saturated in pink. However, off the field, it is a different story.
Many of the items seen on the field can also be purchased in the NFL’s online shop. But while the items on the field will be auctioned off with proceeds going to the American Cancer Society, it is less clear how much of the sales of pink gear in the NFL Shop go towards research.
According to the website, by purchasing pink items in the NFL Shop, fans can “support the fight against breast cancer with pink NFL breast cancer awareness gear.” Of course, there is a huge difference between supporting “awareness” and donating money to research. In the case of the former, most of the money ends up in the pockets of billionaire NFL owners.
“Awareness” is difficult to quantify. As the #2 cause of death among American adults, it’s a good bet that most of us are “aware” of cancer. And while it’s good to encourage women to be screened on a regular basis, I question the effectiveness of pink shoes on a 350-pound offensive lineman as a reminder.
It seems to me the pink tsunami every October has more to do with NFL owners creating more officially licensed inventory for their stores than with finding a cure.