PARKS ASSOCIATES predicts that satellite radio subscribers will double from 20.5 million in 2008 to 39 million by 2012 — and that HD radio adoption will increase exponentially from 4.2 million in 2008 to 30 million by 2012.
“The XM and SIRIUS merger, the emergence of HD radio, and the availability of online offerings will create new listening experiences for consumers,” PARKS ASSOCIATES Research Analyst CHRIS RODEN said. “To ensure future success, providers must align their products and services with the expectations and demands of the consumer.”
Ha! Satellite radio is a dinosaur that doesn’t know it’s already dead, and HD is the biggest scam on radio listeners since AM stereo.
Satellite radio is living on borrowed time. It will survive only if the money behind it convinces Congress to rig the game to kill Internet radio in the cradle. With WiMax and other long-distance wireless technologies already rolling out around the country, it’s only a matter of time — my guess is ten years or less — before people can listen to streaming Internet audio on devices like the iPod Touch nearly anywhere in the country.
Besides, the majority of consumers believe the correct price point for radio is free.
HD Radio? It’s a joke. First, the acronym stands for “hybrid digital”, not “high definition”. And it’s def is definitely not high. It’s a technology that lets broadcasters cram more signals with the same tired corporate programming that’s driving listeners to Internet radio. All the reports I’ve read include the same complaints: Spotty reception, fair to middling audio quality, and expensive equipment.
People just don’t want to spend $90 for a clock radio with crappy reception.
My guess is the National Association of Broadcasters financed this research. It’s wishful thinking for old guard radio guys who want to pretend the Internet never happened.
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