Every now and then I get one right. Howard Stern proved me wrong (and H.L. Mencken right) — Americans have an amazing appetite for juvenile locker room humor.
But I’m pretty sure I’m right about the future of radio, and longtime broadcaster Jerry Del Colliano agrees: it’s not satellite.
NAB needs to stop fighting satellite radio.
Radio people need to understand that satellite radio is not their enemy. They are the enemy for allowing the next generation to get away so easily. And for not redeploying its talented people to take a major stake in the online streaming and mobile future.
Radio execs just can’t be rational about satellite radio.
The two satellite operators — XM and Sirius together have only 15 million paid subscribers.
There are still lots of listeners who don’t like to subscribe to that which they can get for free. Radio is competing with a business that has tied its own hands behind its back by eliminating commercials in music programming.
The Internet is the elephant in the media room.
Once unleashed — with WiFi or WiMax — and fair royalty deals, it promises to be the new radio that satellite had hoped to be. Smart satellite operators will become Internet companies, but that’s not likely in my view because they seemed obsessed with being the next “terrestrial” radio.
Satellite won’t sink radio’s ship.
The threat of performance taxes on top of existing ASCAP and BMI fees will.
Streaming Internet radio on mobile devices will be the biggest challenge for terrestrial radio broadcasters over the next decade. Adapt or die!